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The Center for Corporate and Professional Education

Business Writing & Communication

Introduction to Podcasting (WIT335-62)


with Stephanie Viva

Calendar Sep 21, 2021 at 7 pm, runs for 4 weeks

Date: Tuesdays and Thursdays, 9/21/21-10/14/21, 8 sessions
Time: 7-8:30pm
Format: Remote via Zoom

Course Description:

Join us for Introduction to Podcasting with Stephanie Viva! Beginning a podcast isn’t hard if you have the steps to guide you. Get started on the right path to success and find your voice as a podcaster with Stephanie Viva, voted Cape Cod's Best Radio Personality in 2020! 

This class focuses on the basic skills needed to produce podcasts or any audio pieces, including choosing a topic and name, show and episode format, cover art creation, intro and outro music, equipment selection and basic use, audio recording and editing, and submission to various podcasting outlets, including tips for promoting your podcast! 

You need no prior experience.  All you need is curiosity about the podcasting process and a willingness to have fun while you’re learning.

This course is offered in a remote learning capacity. Zoom link will be provided in advance of the first session. 

Who Should Attend?

This is a great program for anyone looking to start their own podcast, including business owners interested in learning a new marketing platform. Podcasts are an excellent way to engage with your audience and promote your message. 

Digital Marketing: Planning is Everything (WPG565-62)


with Deb Goeschel

Calendar Sep 23, 2021 at 10 am

Date: Thursday 9/23/21, 1 session
Time: 10-11:30am
Format: Remote/Live Stream via Zoom

Course Description:

Learn how to create and use an Editorial/Content Calendar to move from chaos to strategy … and save time and reduce stress while successfully executing your digital marketing plan. This class will cover the basics of how to create and schedule compelling creative content using a variety of digital marketing platforms. 

Who Should Attend?

This is an ideal class for anyone working in marketing or sales, and/or those who want to promote themself or their business online. 

About the Instructor:

With 20 years of marketing and communication experience behind her and an extensive creative background — writing, editing, acting, photography, yoga, and graphic and web design — Deb Goeschel brings a unique and intuitive perspective to brand messaging, marketing strategy, and content creation. As Owner & Creative Director of Message Artist, a branding and marketing communications agency, Deb serves small and mid-sized businesses, nonprofits, and business and self-help authors to provide stellar branding, compelling content, and effective marketing solutions.

Project Management Essentials (WPG029-62)


with Frank Hughes

Calendar Oct 1, 2021 at 9 am, runs for 2 weeks

Date: Fridays, 10/01/21-10/08/21, 2 sessions
Time: 9am-3:30pm with a 30 minute lunch break
Format: In Person
Location: Hyannis Center 540 Main Street, Hyannis

Course Description:

Effectively managing multiple projects, resources, and budgets is critical in today's global business environment. This Project Management course, held over two weeks, will allow you to take a deep dive into the roles and responsibilities of the project manager, examining project management in theory as well as in practice. This course offers a practical approach to managing projects, without requiring any previous project management experience. Participants will focus on organizing, planning, and controlling the deliverables of the project using good practices.

This course will examine project management roles, the project lifecycle, and various techniques of work planning, control, and evaluation to achieve project management objectives using system tools and project management philosophies.

Who Should Attend?

This is a great program for those who are responsible for managing multiple projects or anyone who works in a fast-paced environment and is looking to become more organized and effective in their work. 

About the Instructor:

Frank Hughes, Jr. is a Six Sigma Black Belt project manager who is currently the Director of Client Services and Academic Computing at Massasoit Community College.  Frank has worked at some of the largest companies in the world, including State Street Corp and British Telecom, with stops at Curry College and Convention Data Services along the way.  While at BT and CDS, Frank developed his simple and straightforward project management philosophy of Design / Implement / Accept which follows a project and its team from beginning to middle to end.  Frank believes strongly in Good Practice and Good Process to develop strong products and services.

In Frank’s spare time he can be seen on stage on Cape Cod, and when not on stage Frank likes to write, having published several novels and short stories.

Mastering the Art of Communication (WPG576-62)


with Dianne Klayman

Calendar Nov 11, 2021 at 9 am

Date: Tuesday, 11/2/21, 1 session
Time: 9am-1pm
Format: In person
Location: Hyannis Center, 540 Main Street, Hyannis

Course Description:

The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through. Sydney J. Harris

Effective communication is about more than just exchanging information. It is about understanding the emotion and intentions behind the information. It is about being able to clearly convey a message. It is about listening to your clients or customers in a way that gains the full meaning of what is being said, builds trust, and makes the other person feel heard and understood. 

Course Objectives:

  • Understand the six stages involved in the communication process
  • Learn how and why communication fails
  • Identify 3 learning style preferences
  • Recognize your audience in terms of how they learn and communicate
  • Adjust your communication style to communicate with different learning and communication styles
  • Maximize your ability to be an effective listener
  • Know the 3 basic types of questions and how to choose the right one based upon the situation
  • Understand how to communicate in a group setting so all preferences hear the same message  

Who Should Attend?

This course is designed to help participants maximize their ability to communicate effectively and help others to do the same.

About the Instructor:

Dianne Klayman has over 25 years’ experience in leadership and organizational development assessing departmental needs; designing and delivering various programs in both the public and private sectors. 

Dianne holds a BA in Education from the University of Massachusetts as well as a MSW from Boston College School of Social Work; certifications as a Myers-Briggs Type Instrument, Leadership 2000 and Situational Leadership Instructor; and in addition, Dianne is a Mass certified meditator and continued to advance her training in this area by attending Harvard University’s Program on Negotiation.

Effective Communication in Times of Crisis (WPG567-62)


with Deb Goeschel

Calendar Nov 16, 2021 at 10 am

Date: Tuesday, 11/16/21, 1 session
Time: 10-11:30am
Format: Live Streaming via Zoom 

Course Description:

The most successful organizations have crisis communcation plans in place. Having a strong plan will help your business maintain more seamless communication in times of crisis or other disruptions, and help your staff make the right decisions in a time of emergency. This program will help you identify what needs to be communicated and ensure it reaches the right audience.

Who Should Attend?

This is an ideal program for business owners, leaders, management, or anyone working in a public facing communications role, such as marketing or public relations. 

About the Instructor:

Deb Groeshel is a creative, entrepreneurial, and corporate communications professional with a proven track record of achieving desired results on-time and on-budget. She is a big-picture thinker who doesn't lose the details and she is highly skilled at developing brand messaging and communication strategies to create custom, targeted marketing and digital content to inform, engage, and motivate the ideal audience to take desired action.

Deb is accomplished at establishing successful relationships with cross-functional teams at all levels from Customer Service to C-Suite. She is adept at developing communications for distribution to multiple, unique audiences. Additionally, she has significant experience inspiring and managing multi-disciplinary creative teams to create positive-impact print and digital materials by providing creative, innovative, and custom solutions that meets budgets and ideas.

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