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The Center for Corporate and Professional Education



Marketing

Understanding the New Facebook Pages Experience (WPG570-62)

$59

with Jen Vondenbrink

Calendar Sep 29, 2021 at 4:30 pm

Date: Wednesday, 9/29/21, 1 session
Time: 4:30-6pm
Format: Remote/Virtual streaming via Zoom

Course Description:

In January 2021, Facebook announced their new Facebook Pages Experience coming to all business pages in 2021.  There are dramatic changes to how you will use and access your Facebook Business Page moving forward.  

In this course you will learn:

  • The changes to expect from the Facebook Pages Experience
  • How you will access your Facebook Business Page
  • The different roles in the Facebook Pages Experience
  • What you can do to prepare for your page conversion

Who Should Attend?

This course is essential for anyone using Facebook for their business.

About the Instructor:

After receiving her Marketing degree from Babson College and working for large organizations such as Starbucks Coffee Company and Toyota, Jen Vondenbrink learned two keys to a healthy organization are how they communicate internally and the ability to navigate change.  

Today she blends her Fortune 500 experience with her entrepreneurial knowledge to foster leader, manager, and employee growth through innovative training programs focused on the critical behavioral change needed for organizations to grow.  Jen has been integrating these concepts into her work as a Corporate Instructor for the Center for Corporate and Professional Education at Cape Cod Community College since 2014. 

For her efforts, she was recognized by the Commonwealth of Massachusetts for her ongoing commitment to educating the business community.  In addition to corporate training, Jen speaks to local and national audiences on the importance of communication in today’s workplace and social media marketing.  Jen is also the co-author of In Search of Customers.

10 Tips to Master Adobe Photoshop (WIT346-62)

$59

with Keith Conforti

Calendar Oct 18, 2021 at 4 pm

Date: Monday, 10/18/21, 1 session
Time: 4-5:30pm
Format: Remote/Virtual streaming via Zoom

Course Description:

Adobe Photoshop is the industry-standard photo editing and manipulation software. Its uses range from the full-featured editing and retouching of photos to creating intricate digital paintings and drawings that mimic those done by hand.

Instructor Keith Conforti shows you how to get started with Adobe Photoshop CC and covers the 10 things that basic users want to know how to do. After covering 10 important things every Photoshop user should know, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Photoshop. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This course will be held in a remote learning capacity. Zoom link will be provided in advance of the session.

Who Should Attend?

If you are new to Photoshop, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you.

About the Instructor:

Keith Conforti has been working as a visual designer for over 25 years. He currently owns and operates a creative studio specializing in outsource support in branding, communications, photography, print advertising, direct mail, collateral, web design, trade shows, public events and retail packaging.

Effectively Planning Your Social Media Content (WPG574-62)

$79

with Jen Vondenbrink

Calendar Oct 20, 2021 at 4:30 pm

Date: Wednesdays, 10/20/21-10/27/21, 2 sessions
Time: 4:30-6pm
Format: Remote/Virtual streaming via Zoom

Course Description:

To make the most of social media marketing, you need to have a plan. A comprehensive plan allows you to maximize the time spent on social media to get the best results. It also reduces the stress of trying to figure out what to post or worse, forgetting to post about something important.

In this course you will learn:

  • How to leverage themes to plan your social media content
  • Getting started using a content planning calendar
  • Tons of tools and resources to help you easily create content.

Who Should Attend:

This program is for social media marketers who want to make the most of their marketing efforts and net the best results with less stress in planning!

About the Instructor:

After receiving her Marketing degree from Babson College and working for large organizations such as Starbucks Coffee Company and Toyota, Jen Vondenbrink learned two keys to a healthy organization are how they communicate internally and the ability to navigate change.  

Today she blends her Fortune 500 experience with her entrepreneurial knowledge to foster leader, manager, and employee growth through innovative training programs focused on the critical behavioral change needed for organizations to grow.  Jen has been integrating these concepts into her work as a Corporate Instructor for the Center for Corporate and Professional Education at Cape Cod Community College since 2014. 

For her efforts, she was recognized by the Commonwealth of Massachusetts for her ongoing commitment to educating the business community.  In addition to corporate training, Jen speaks to local and national audiences on the importance of communication in today’s workplace and social media marketing.  Jen is also the co-author of In Search of Customers.

Intermediate/Advanced Podcasting (WIT354-62)

$229

with Stephanie Viva

Calendar Nov 2, 2021 at 7 pm, runs for 5 weeks

Date: Tuesdays and Thursdays, 11/2-12/2/21 (no class on 11/23 or 11/25)
Time: 7-8:30pm
Format: Live Streaming via Zoom

Course Description:

This course will focus on improving your podcast’s performance, scheduling and time maintenance, and keeping an eye on the competition! We will also discuss the importance of watching trends and industry shifts and overcoming negative (or nonexistent) feedback.

Are you looking to monetize your podcast? This program will cover best practices for marketing and acquiring new subscribers, as well as building a backlog of shows. We will also cover how RSS works; the technical underpinning of podcasting.

Who Should Attend? 

If you have taken our Introduction to Podcasting class or if you are looking to enhance your existing podcast, this program is for you!

About the Instructor:

Stephanie Viva was voted Cape Cod's Best Personality of 2020. She has spent over twenty years working in Social Media and Public Relations. Over the years, the skills she has acquired include Voice Acting, Event Management, Promotions, Hosting, Production, Voice over, Customer Service, Podcasting, and Media.

Stephanie's main objective as a Broadcasting Professional is to help people live their dreams by producing high-quality content that will entertain and educate them. She is the current host of “ &Stephanie” aired on lemonadio.com Monday- Friday 7-10 am. Stephanie lives in Mashpee with her rockstar mad-scientist engineer husband Cliff and their blended family of 5 children and their rescue animals Bella, Harley, and Jareth. 

Effective Communication in Times of Crisis (WPG567-62)

$59

with Deb Goeschel

Calendar Nov 16, 2021 at 10 am

Date: Tuesday, 11/16/21, 1 session
Time: 10-11:30am
Format: Live Streaming via Zoom 

Course Description:

The most successful organizations have crisis communcation plans in place. Having a strong plan will help your business maintain more seamless communication in times of crisis or other disruptions, and help your staff make the right decisions in a time of emergency. This program will help you identify what needs to be communicated and ensure it reaches the right audience.

Who Should Attend?

This is an ideal program for business owners, leaders, management, or anyone working in a public facing communications role, such as marketing or public relations. 

About the Instructor:

Deb Groeshel is a creative, entrepreneurial, and corporate communications professional with a proven track record of achieving desired results on-time and on-budget. She is a big-picture thinker who doesn't lose the details and she is highly skilled at developing brand messaging and communication strategies to create custom, targeted marketing and digital content to inform, engage, and motivate the ideal audience to take desired action.

Deb is accomplished at establishing successful relationships with cross-functional teams at all levels from Customer Service to C-Suite. She is adept at developing communications for distribution to multiple, unique audiences. Additionally, she has significant experience inspiring and managing multi-disciplinary creative teams to create positive-impact print and digital materials by providing creative, innovative, and custom solutions that meets budgets and ideas.





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