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Online Marketing & Social Media
Introduction to Podcasting (WIT335-66)
with Naomi Arenberg
Find your voice as a podcaster!
This class focuses on the basic skills needed to produce podcasts or any audio pieces.
First, we will consider what makes a compelling podcast. Then we will work on writing scripts and recording them.
You need no prior experience. All you need is curiosity about the podcasting process and a willingness to have fun while you’re learning.
This course is offered in a remote learning capacity. Zoom link will be provided in advance of the first session.
Step-by-Step Social Media Marketing
with Jen Vondenbrink
Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at firstname.lastname@example.org prior to registering for this program.
Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.
This interactive course will take you step-by-step through social media marketing. You will receive the tools and resources you need to make important social media decisions and create content that resonates with your audience.
Unique to this course are hands-on activities in each session and the interactive workbook. Additionally, the course structure is such that you receive information in one session, then practical application in the following session. Between sessions, we invite you to work on an independent project of your choice, leveraging the week’s lessons, and receive feedback on your progress from the instructor and other class members.
Topics for this course include:
- Foundational information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
- Important information on how often to post, when to post, image sizes, and definitions of social media terms
- Suggestions and templates for building your social media strategy, content calendar, and goal tracking
- Understanding the customer and donor journey and how it affects the content you share
- How to decode social media analytics (Note: We will focus on platform statistics with only a high-level approach to Google Analytics. This is not a Google Analytics session.)
- Understand the importance of conducting a social media audit and engaging with your audience.
- Answers to your pressing social media questions
This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.
Please see our other grant-funded course offerings: https://capecodcc.coursestorm.com/category/grant-funded-employer-programs?page=1
Crash Course in Video Content Creation for Business and Personal Use (WIT324-66)
with Manx Magyar
You have no experience in video making but you have to develop content for your business. So pull that phone out of your pocket and get to work!
In this program, you will gain a much stronger understanding of how to create content from your phone, from shooting to editing to distribution. You will learn how to shoot better, ways to capture better audio, and how to edit the project using affordable software. You will also learn tricks in order to get the most out of the camera you already own and avoid dealing with and paying for a professional videographer.
This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the session.
Developing Video for Marketing and Branded Content (WIT325-66)
with Manx Magyar
Video is paving the way for promotion; it's been that way for years and it’s only growing more prevalent. Take advantage of modern forms of self-distribution by becoming your own production company - starting today!
This course will help guide students in developing media (specifically video) for marketing and branded content. Students will learn to utilize concepts in cinema and high-end commercials and apply them to smaller businesses or organizations. The course will go over a wide range of equipment: camera, audio, lighting, etc. in varying capacities and degrees of accessibility.
By the end of the course, students should have a fully realized promo video about their business or organization, as well as the confidence to continue creating future content. The assignments for each class will ultimately build to a final video, a classic website welcome video/“about us” video, about a minute in length. This will also be a great crash course in understanding the production process from the content creator’s background, allowing you as a client to communicate your own ideas to a professional producer and understand the work process. Having prerequisite knowledge and skills is a huge advantage, but just learning about the entire process is still beneficial for an absolute beginner.
This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session.