This course introduces students to the core concepts of AI and its foundational role in social media management. Through real-world examples and hands-on activities, students will explore how AI enhances content creation and audience engagement, making social media strategies more effective. Designed for beginners, this course requires no prior AI experience and provides a practical introduction to the evolving intersection of AI and digital communication.

Course format: This course is offered using Zoom.

This course provides a comprehensive introduction to digital marketing, focusing on strategy development, content creation, and website optimization. Students will learn essential techniques to engage audiences effectively across various digital platforms. Through practical applications and industry insights, participants will gain the foundational skills needed to drive online visibility, attract target audiences, and enhance brand presence.