This course teaches participants how to use LinkedIn strategically for visibility, networking, recruiting, and digital storytelling. You’ll learn how to optimize your profile with strong headlines and achievement-based summaries, build credibility through featured posts, and create engaging content that attracts the right audience. The course also covers managing company pages and showcase pages, publishing newsletters for thought leadership, and using analytics to understand what is working and why. Participants practice real examples such as rewriting headlines, designing an About section, drafting their first newsletter, and analyzing post-performance.

Course format: Live via Zoom.

Questions? Contact Elaine Brown, Program Coordinator, at ebrown@capecod.edu or 508-375-5017.