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The Center for Corporate and Professional Education

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Online Marketing & Social Media

in Marketing and Sales

Step-by-Step Social Media Marketing (WPG522-68)

$600

with Jen Vondenbrink

Calendar May 4, 2021 at 4:30 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Is your company already registered and approved for Small Business Direct Access Program funding through June 30th? Enroll your employees today at no charge! Contact Danielle Dupuis, Program Coordinator • 508-375-5015 • ddupuis@capecod.edu for promotional codes to use during online registration.

Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.

This interactive course will take you step-by-step through social media marketing. You will receive the tools and resources you need to make important social media decisions and create content that resonates with your audience.

Unique to this course are hands-on activities in each session and the interactive workbook. Additionally, the course structure is such that you receive information in one session, then practical application in the following session. Between sessions, we invite you to work on an independent project of your choice, leveraging the week’s lessons, and receive feedback on your progress from the instructor and other class members.

Topics for this course include:

  • Foundational information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
  • Important information on how often to post, when to post, image sizes, and definitions of social media terms
  • Suggestions and templates for building your social media strategy, content calendar, and goal tracking
  • Understanding the customer and donor journey and how it affects the content you share
  • How to decode social media analytics (Note: We will focus on platform statistics with only a high-level approach to Google Analytics. This is not a Google Analytics session.)
  • Understand the importance of conducting a social media audit and engaging with your audience.
  • Answers to your pressing social media questions

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Please see our other grant-funded course offerings: https://capecodcc.coursestorm.com/category/grant-funded-employer-programs?page=1

10 Tips to Master Adobe Photoshop (WIT346-68)

$59
Calendar Jun 28, 2021 at 4 pm

Adobe Photoshop is the industry-standard photo editing and manipulation software. Its uses range from the full-featured editing and retouching of photos to creating intricate digital paintings and drawings that mimic those done by hand.

Instructor Keith Conforti shows you how to get started with Adobe Photoshop CC and covers the 10 things that basic users want to know how to do. If you are new to Photoshop, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things every Photoshop user should know, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Photoshop. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This course will be held in a remote learning capacity. Zoom link will be provided in advance of the session. 

10 Tips to Master Adobe Illustrator (WIT347-68)

$59
Calendar Jul 12, 2021 at 4 pm

Adobe Illustrator, the industry-standard vector graphics software lets you create scalable art for everything from web and mobile graphics to logos, icons, book illustrations, product packaging, and billboards. Turn shapes and colors into logos and icons. Create typography, draw freehand, and trace and recolor graphics. Illustrator is vector-based, so your artwork stays crisp even when you scale it up to stadium size.

Instructor Keith Conforti shows you how to get started with Adobe Illustrator CC and covers the 10 things that basic users want to know how to do. If you are new to Illustrator, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Illustrator. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This class will be held in a remote learning capacity. Zoom link will be provided in advance of the session. 

10 Tips to Master Adobe InDesign (WIT348-68)

$59

with Keith Conforti

Calendar Jul 26, 2021 at 4 pm

Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.

Instructor Keith Conforti shows you how to get started with Adobe InDesign CC and covers the 10 things that basic users want to know how to do. If you're new to InDesign, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe InDesign. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This class is offered in a remote learning capacity. Zoom link will be provided in advance of the session. 

 





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