Discover the fundamentals of marketing and how they shape business strategies and consumer behavior. This course equips you with the skills to analyze market trends, make data-driven decisions, and apply ethical frameworks to real-world scenarios. Gain hands-on experience in crafting effective marketing strategies and collaborating to solve business challenges.

Participants will learn to:

• Apply fundamental marketing terms, concepts, principles, and theories and their effective applications to real-world situations in a global market.
• Describe how the marketing function is organized and fits into an organization, including the relationships between marketing issues and those of other business disciplines.
• Make effective marketing decisions in real world settings using critical thinking skills. 
• Effectively communicate marketing analysis
• Effectively collaborate to analyze marketing options
• Identify and make judgments about questionable marketing practices by applying an ethical decision framework.
• Identify and evaluate the advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices.

Course format: This course is offered using Zoom.