Step into the world of modern marketing with Marketing in Action, led by industry expert Cesar Rodas. This dynamic course explores the core principles of marketing and how they drive successful business strategies and influence consumer behavior. Learn to think critically, communicate effectively, and collaborate on real-world marketing challenges while developing strategies rooted in ethical decision-making.

From analyzing market trends to navigating global markets, you’ll gain hands-on experience that prepares you to make smart, data-driven marketing decisions. Whether you're building a brand or evaluating business strategies, this course equips you with the tools to lead with confidence and integrity.

What You’ll Learn:

• Understand and apply foundational marketing concepts in real-world global contexts
• Explore the role of marketing within a business and its connection to other disciplines
• Make sound marketing decisions using critical thinking and collaboration
• Communicate marketing insights clearly and persuasively
• Recognize and evaluate ethical dilemmas using a structured decision-making framework
• Weigh strategic options and make informed tradeoffs in competitive environments

Course format: This course is offered using Zoom.

Take your marketing expertise to the next level with Making Marketing Work: Strategy, Ethics & Everyday Impact, taught by industry expert Cesar Rodas. Designed for participants with a basic understanding of marketing principles, this course dives deeper into strategic planning, ethical decision-making, and the application of marketing in real-world business scenarios. 

You’ll strengthen your ability to analyze market trends, develop strategic marketing solutions, and collaborate across disciplines. Through hands-on projects and case studies, you’ll gain the confidence to navigate complex marketing challenges and make data-driven, ethical decisions in a global context.

What You’ll Gain:

• A deeper understanding of how marketing integrates with broader business strategies
• Tools to evaluate and refine marketing strategies based on real data and global trends
• Practical experience communicating marketing insights and leading collaborative analysis
• Frameworks for identifying and addressing ethical dilemmas in marketing
• Confidence to assess the risks, tradeoffs, and potential of competing strategic options

Questions?
Contact Elaine Brown, Program Coordinator, at 508-375-5017 or ebrown@capecod.edu. 

Whether you're stepping into management for the first time or looking to refresh your approach, this training equips you with the essential tools to lead effectively in today’s dynamic workplace. Through a blend of foundational learning and practical application, you'll gain the confidence to:

• Motivate and engage employees
• Delegate with clarity and accountability
• Solve problems and resolve conflict proactively
• Boost individual and team performance

The program closes with actionable strategies for sustaining best practices long after the training ends—ensuring your leadership continues to grow with you.

Questions? 
Contact Elaine Brown at 508-375-5017, or ebrown@capecod.edu.