Take your marketing expertise to the next level with Making Marketing Work: Strategy, Ethics & Everyday Impact, taught by industry expert Cesar Rodas. Designed for participants with a basic understanding of marketing principles, this course dives deeper into strategic planning, ethical decision-making, and the application of marketing in real-world business scenarios. 

You’ll strengthen your ability to analyze market trends, develop strategic marketing solutions, and collaborate across disciplines. Through hands-on projects and case studies, you’ll gain the confidence to navigate complex marketing challenges and make data-driven, ethical decisions in a global context.

What You’ll Gain:

• A deeper understanding of how marketing integrates with broader business strategies
• Tools to evaluate and refine marketing strategies based on real data and global trends
• Practical experience communicating marketing insights and leading collaborative analysis
• Frameworks for identifying and addressing ethical dilemmas in marketing
• Confidence to assess the risks, tradeoffs, and potential of competing strategic options

Questions?
Contact Elaine Brown, Program Coordinator, at 508-375-5017 or ebrown@capecod.edu.