This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. Plus learning about data analysis and reporting, making data-driven marketing decisions, up leveling your social media strategy to include the synergy between on and off line messaging, and networking campaigning. You will end the course with real-world application of your skills through a content management project. 

By the end of this course, you will be able to:

• Establish and manage a social media presence
• Create a business page, group pages, event pages for 2 platform
• Understand how and why to create content for social media
• Evaluate the performance of your content on social media and to iterate and optimize the performance
• Create a content calendar for your social media presence
• Manage social media content using real world data

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners that have a Facebook account and an Instagram account helps.

Who should attend?
This course is intended for people who want to learn how to create and manage a presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.

Course format:
Take this course from the comfort of your home or office! This course is offered remotely with scheduled (live) Zoom sessions. 

Tired of scrolling through your phone’s camera roll and seeing the same old boring photos? Say hello to Phone-tography, where you’ll transform your phone camera into a powerhouse of photographic potential!  

This workshop is designed to help you capture stunning, professional-quality photos that will make your followers, friends, and family drool with envy.

You’ll learn essential photography principles like composition, lighting, and focus, and how to apply them to your iphone’s camera. You’ll also get a look at the latest photo editing apps and techniques. By the end of the workshop, you’ll be snapping photos that capture the beauty of the world around you like never before. Say goodbye to bland and hello to bold with Phone-tography.

This program is for the iphone user. 

Workshop Format
Take this workshop from the comfort of your home or office! This workshop is offered remotely with a scheduled (live) Zoom session.  

Questions
Contact Mary Conklin, Program Coordiantor, at 508-375-5010 or email mconklin@capecod.edu. 

In this hands-on session, you will learn everything you need to know to get started with CapCut and take your video editing skills to the next level. We’ll cover everything from basic editing techniques to advanced features like adding text, transitions, and special effects.

Grab your phone, download CapCut, and join us for an exciting journey into the world of mobile video editing!

With our instructor's expert guidance and CapCut’s intuitive interface, you’ll be amazed at how easy it is to create professional-looking videos that truly stand out. Don’t miss out on this opportunity to become a master of mobile video editing!

Workshop Format
Take this workshop from the comfort of your home or office! This workshop is offered remotely with a scheduled (live) Zoom session.  

Questions
Contact Mary Conklin, Program Coordiantor, at 508-375-5010 or email mconklin@capecod.edu. 

How do you choose which social media platforms to use for your business? Which social media platform will work best for you and your business? When you understand your target audience, your ideal customer, you'll know which social media platform you're most likely to find them on. You will learn how to create effective social media posts and how to create a social media presence on FACEBOOK, INSTAGRAM & LINKEDIN. This course will help you set up an online presence for a business or hobby/passion with the free tools and features of an Instagram business account, Facebook business account, and a LinkedIn business account. You will discover how to establish an influential online presence, manage social media accounts, and develop impactful posts, all while creating a powerful brand image with this beginner-level program. Learn to create effective cross-platform campaigns that drive results, and gain understanding of evaluating and interpreting the performance of your social posts and presence.

Roll up your sleeves and step into the world of cinematic wizardry with “Premiere Pro PlayLab: Hands-On Editing”.

We're not about snoozy lectures or confusing jargon. It's all about hands-on action, where you'll be wielding the editing magic of Adobe Premiere Pro like a seasoned editor. From trimming clips to adding jaw-dropping effects, you'll be creating movie-worth content in no time.

With guidance from an expert editor, you'll learn the ropes while having a blast. Whether you're a video editing newbie or just looking to level up your skills, our PlayLab has got your back.