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Marketing Tools
in Marketing and Sales
Understanding AI: Practical Tools for Today's World
with Tim O'Brien

Join us for a welcoming, in-person course that demystifies artificial intelligence in just two engaging sessions. Designed for adult learners from all backgrounds, this course requires no technical background—just bring your curiosity and an open mind.
Explore how AI is already shaping our daily routines, workplaces, and communities—including right here on Cape Cod. You'll learn how to use AI tools to simplify everyday tasks, support personal projects, and spark new ideas for small businesses or creative pursuits.
Whether you're a professional, retiree, entrepreneur, or simply someone eager to stay current in a fast-changing digital world, this course offers hands-on guidance in a relaxed, supportive setting. Sessions take place in our comfortable computer lab so you can follow along step-by-step.
Course Format:
In-person at the Cape Cod Community College, Hyannis Center.
Questions?
Contact Elaine Brown at ebrown@capecod.edu or 508-375-5017.
Marketing Strategy for Everyday Impact
with Cesar Rodas

Take your marketing expertise to the next level with Marketing Strategy for Everyday Impact, taught by industry expert Cesar Rodas. Designed for participants with a basic understanding of marketing principles, this course dives deeper into strategic planning, ethical decision-making, and the application of marketing in real-world business scenarios.
You’ll strengthen your ability to analyze market trends, develop strategic marketing solutions, and collaborate across disciplines. Through hands-on projects and case studies, you’ll gain the confidence to navigate complex marketing challenges and make data-driven, ethical decisions in a global context.
What You’ll Gain:
- A deeper understanding of how marketing integrates with broader business strategies
- Tools to evaluate and refine marketing strategies based on real data and global trends
- Practical experience communicating marketing insights and leading collaborative analysis
- Frameworks for identifying and addressing ethical dilemmas in marketing
- Confidence to assess the risks, tradeoffs, and potential of competing strategic options
Course Format:
This course is offered via Zoom. No class Friday, Nov. 28.
Questions?
Contact Elaine Brown, Program Coordinator, at ebrown@capecod.edu or 508-375-5017.