Whatever level of knowledge you start with, this course will help you build a solid foundation for social media strategy and gain applicable skills that will allow you to make your social media efforts more successful and noticeable. You’ll learn what social media strategy entails, including the different social media channels that exist. You’ll learn how to select social media channels that fit your needs, set goals and success metrics, and determine how to target your audiences with social media. 

Class Format
This course is offered using Zoom. 

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. Plus learning about data analysis and reporting, making data-driven marketing decisions, up leveling your social media strategy to include the synergy between on and off line messaging, and networking campaigning. You will end the course with real-world application of your skills through a content management project. 

By the end of this course, you will be able to:

• Establish and manage a social media presence
• Create a business page, group pages, event pages for 2 platform
• Understand how and why to create content for social media
• Evaluate the performance of your content on social media and to iterate and optimize the performance
• Create a content calendar for your social media presence
• Manage social media content using real world data

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners that have a Facebook account and an Instagram account helps.

Who should attend?
This course is intended for people who want to learn how to create and manage a presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.

Course format:
This course is offered using Zoom. 

How do you choose which social media platform will work best for you and your business? When you understand your target audience, your ideal customer, you'll know which social media platform you're most likely to find them on.

Participants will learn how to: 

• Create effective social media posts and how to create a social media presence on FACEBOOK, INSTAGRAM & LINKEDIN.
• Set up an online presence for a business or hobby/passion with the free tools and features of an Instagram business account, Facebook business account, and a LinkedIn business account.
• Establish an influential online presence, manage social media accounts, and develop impactful posts, all while creating a powerful brand image with this beginner-level program.
• Create effective cross-platform campaigns that drive results, and gain understanding of evaluating and interpreting the performance of your social posts and presence.

Course format
Tis class is offered using Zoom.