Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.

Social media marketing skills are essential for all organizations and non-profits to drive business objectives whether they are looking to hire an outside marketing consultant, develop their marketing teams, or implement their own marketing programs.

This virtual, instructor-led, interactive course takes participants step-by-step through social media marketing. This course is the perfect combination of presentation, group discussion, small group activities, and hands-on practice.  The participants will receive essential tools throughout the course that they can put into practice right away.  They are encouraged to engage in activities covered after each session.  The activities are designed to enhance their digital marketing skills.

Topics included in this course:

• Fundamental information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
• Important information on how often to post, when to post, image sizes, and definitions of social media terms
• Suggestions and templates for building a social media strategy, content calendar, and goal tracking
• How to decode social media analytics 

Learning Objectives:

• Understand the importance of conducting a social media audit
• Determine and define a target audience
• Learn social media platform basics
• Understand the key components of creating and posting engaging content
• Learn how to develop a social media plan including tools to support implementing the plan
• Understand how to measure success through the platform analytics

Who Should Attend
This program is designed for business owners, marketing professionals, non-profit professionals, executive directors, and account managers.  They will benefit from the most current social media information to help them plan and implement social media campaigns.

Course Format
Take this course from the comfort of your office! This course is offered remotely using Zoom. Zoom guidance and instructions will be provided prior to the start of class.

Attention Employers: This Training is Eligible for Reimbursement!
This course is eligible for the Commonwealth Corporation Express Program funds. Danielle Dupuis, Program Coordinator, will help employers complete an Express Program application at least three weeks prior to the start of training. Additional training topics and group training rates are also available for Express Program reimbursement. To learn more about qualifying for Express Program funds, please contact Danielle at 508-375-5015 or ddupuis@capecod.edu. We promise you, the application process is quick and simple! 

Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.

Instructor Keith Conforti shows you how to get started with Adobe InDesign CC and covers the 10 things that basic users want to know how to do. If you're new to InDesign, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe InDesign. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This class is offered in a remote learning capacity. Zoom link will be provided in advance of the session. 

Who Should Attend
This program is for anyone interested in graphics or graphic design fundamentals. InDesign will help you create a wide range of digital and printed collateral, including letterhead, annual reports, posters, flyers, and more! 

About the Instructor
Keith Conforti has been working as a visual designer for over 25 years. He currently owns and operates a creative studio specializing in outsource support in branding, communications, photography, print advertising, direct mail, collateral, web design, trade shows, public events and retail packaging.

Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.

Social media marketing skills are essential for all organizations and non-profits to drive business objectives whether they are looking to hire an outside marketing consultant, develop their marketing teams, or implement their own marketing programs.

This virtual, instructor-led, interactive course takes participants step-by-step through social media marketing. This course is the perfect combination of presentation, group discussion, small group activities, and hands-on practice.  The participants will receive essential tools throughout the course that they can put into practice right away.  They are encouraged to engage in activities covered after each session.  The activities are designed to enhance their digital marketing skills.

Topics included in this course:

• Fundamental information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
• Important information on how often to post, when to post, image sizes, and definitions of social media terms
• Suggestions and templates for building a social media strategy, content calendar, and goal tracking
• How to decode social media analytics

Learning Objectives:

• Understand the importance of conducting a social media audit
• Determine and define a target audience
• Learn social media platform basics
• Understand the key components of creating and posting engaging content
• Learn how to develop a social media plan including tools to support implementing the plan
• Understand how to measure success through the platform analytics

Who Should Attend
This program is designed for business owners, marketing professionals, non-profit professionals, executive directors, and account managers.  They will benefit from the most current social media information to help them plan and implement social media campaigns.

Course Format
Take this course from the comfort of your office! This course is offered remotely using Zoom. Zoom guidance and instructions will be provided prior to the start of class.

Attention Employers: This Training is Eligible for Reimbursement!
This course is eligible for the Commonwealth Corporation Express Program funds. Danielle Dupuis, Program Coordinator, will help employers complete an Express Program application at least three weeks prior to the start of training. Additional training topics and group training rates are also available for Express Program reimbursement. To learn more about qualifying for Express Program funds, please contact Danielle at 508-375-5015 or ddupuis@capecod.edu. We promise you, the application process is quick and simple! 

Adobe Illustrator, the industry-standard vector graphics software, lets you create scalable art for everything from web and mobile graphics to logos, icons, book illustrations, product packaging, and billboards. Turn shapes and colors into logos and icons. Create typography, draw freehand, and trace and recolor graphics. Illustrator is vector-based, so your artwork stays crisp even when you scale it up to stadium size.

Instructor Keith Conforti shows you how to get started with Adobe Illustrator CC and covers the 10 things that basic users want to know how to do. If you are new to Illustrator, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Illustrator. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This class will be held in a remote learning capacity. Zoom link will be provided in advance of the session. 

Who Should Attend
This program is for novice and intermediate users of Adobe Illustrator who want to brush up on their creativity skills, learn to use new tools or have their graphic design questions answered by a professional user of the platform. 

About the Instructor
Keith Conforti has been working as a visual designer for over 25 years. He currently owns and operates a creative studio specializing in outsource support in branding, communications, photography, print advertising, direct mail, collateral, web design, trade shows, public events and retail packaging.

Adobe Photoshop is the industry-standard photo editing and manipulation software. Its uses range from the full-featured editing and retouching of photos to creating intricate digital paintings and drawings that mimic those done by hand.

Instructor Keith Conforti shows you how to get started with Adobe Photoshop CC and covers the 10 things that basic users want to know how to do. After covering 10 important things every Photoshop user should know, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Photoshop. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This course will be held in a remote learning capacity. Zoom link will be provided in advance of the session.

Who Should Attend
If you are new to Photoshop, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you.

About the Instructor
Keith Conforti has been working as a visual designer for over 25 years. He currently owns and operates a creative studio specializing in outsource support in branding, communications, photography, print advertising, direct mail, collateral, web design, trade shows, public events and retail packaging.