Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Is your company already registered and approved for Small Business Direct Access Program funding through June 30th? Enroll your employees today at no charge! Contact Danielle Dupuis, Program Coordinator • 508-375-5015 • ddupuis@capecod.edu for promotional codes to use during online registration.

This 24-hour intensive eight-session program will train employees, particularly those in customer-service and sales related roles within the organization, highlighting best practices to show why service is so important in today’s business environment. Participants will learn why sales and service are interconnected, bringing all program concepts together, which will allow employees to assist with building action plans for their teams.

Customer-First Service and Sales Academy will focus on the following core topics:

• Understanding the psychology of buying and why people buy to set the stage for customer-first service and sales including the role of trust and the process individuals go through when making a purchase decision
• Shaping customer expectations including the stages of the customer experience, and the importance of empathy, respect, and timeliness to the customer experience
• Providing extraordinary service in the digital age, including how the blended customer experience impacts current and future sales
• Learning to handle situations that negatively impact the customer experience, whether through sales or service, and how to become more proactive rather than reactive around handling customer complaints and negative reviews
• Translating online customers into in-person sales, as well as the customer-first approach and the vital connection between both online and in-person sales

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu  prior to registering for this program. 

Is your company already registered and approved for Small Business Direct Access Program funding through June 30th? Enroll your employees today at no charge! Contact Danielle Dupuis, Program Coordinator • 508-375-5015 • ddupuis@capecod.edu for promotional codes to use during online registration.

This 24-hour intensive eight-session program will train employers, particularly managers and leaders within the organization, on the logistics surrounding a comprehensive supply chain. Operating successfully today requires organizations to become much more involved with their suppliers and customers. Companies, especially small businesses, must pay closer attention to where materials come from, how suppliers’ products are designed, produced, and transported, and how their own products and services are produced and distributed to customers. Creating and executing a supply chain management strategy is critical. Special consideration will be given to the role of small businesses in this process.

This program will focus on the following core topics:

• Purchasing and supply management, ethical, sustainable and strategic sourcing, cost and price analysis, and a thorough understanding of expense management. These are critical components of a company’s procurement and supply chain management strategy, and will help organizations in all aspects of the supply chain.
• Finding ways to better match supply and demand to achieve optimal levels of cost, quality, and customer service to enable the organization to compete with other supply chains and maximize resource management. 
• Focusing on managing cost along with high levels of quality and responsiveness throughout the supply chain by learning Lean and Six Sigma.
• Understanding how logistics create the flow of goods between supply chain partners, such that costs, service requirements, competitive advantage, and profits can be optimized.
• Learning to create value for the services and products provided to end customer, which, in turn, provides benefits to the firms in the supply chain network. Process integration considers the sharing information and coordinating resources to jointly manage this process.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Is your company already registered and approved for Small Business Direct Access Program funding through June 30th? Enroll your employees today at no charge! Contact Danielle Dupuis, Program Coordinator • 508-375-5015 • ddupuis@capecod.edu for promotional codes to use during online registration.

Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.

This interactive course will take you step-by-step through social media marketing. You will receive the tools and resources you need to make important social media decisions and create content that resonates with your audience.

Unique to this course are hands-on activities in each session and the interactive workbook. Additionally, the course structure is such that you receive information in one session, then practical application in the following session. Between sessions, we invite you to work on an independent project of your choice, leveraging the week’s lessons, and receive feedback on your progress from the instructor and other class members.

Topics for this course include:

• Foundational information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
• Important information on how often to post, when to post, image sizes, and definitions of social media terms
• Suggestions and templates for building your social media strategy, content calendar, and goal tracking
• Understanding the customer and donor journey and how it affects the content you share
• How to decode social media analytics (Note: We will focus on platform statistics with only a high-level approach to Google Analytics. This is not a Google Analytics session.)
• Understand the importance of conducting a social media audit and engaging with your audience.
• Answers to your pressing social media questions

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Please see our other grant-funded course offerings: https://capecodcc.coursestorm.com/category/grant-funded-employer-programs?page=1

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Is your company already registered and approved for Small Business Direct Access Program funding through June 30th? Enroll your employees today at no charge! Contact Danielle Dupuis, Program Coordinator • 508-375-5015 • ddupuis@capecod.edu for promotional codes to use during online registration.

This 24-hour intensive eight-session program will train employees, particularly those in customer-service and sales related roles within the organization, highlighting best practices to show why service is so important in today’s business environment. Participants will learn why sales and service are interconnected, bringing all program concepts together, which will allow employees to assist with building action plans for their teams.

Customer-First Service and Sales Academy will focus on the following core topics:

• Understanding the psychology of buying and why people buy to set the stage for customer-first service and sales including the role of trust and the process individuals go through when making a purchase decision
• Shaping customer expectations including the stages of the customer experience, and the importance of empathy, respect, and timeliness to the customer experience
• Providing extraordinary service in the digital age, including how the blended customer experience impacts current and future sales
• Learning to handle situations that negatively impact the customer experience, whether through sales or service, and how to become more proactive rather than reactive around handling customer complaints and negative reviews
• Translating online customers into in-person sales, as well as the customer-first approach and the vital connection between both online and in-person sales

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.

Adobe Photoshop is the industry-standard photo editing and manipulation software. Its uses range from the full-featured editing and retouching of photos to creating intricate digital paintings and drawings that mimic those done by hand.

Instructor Keith Conforti shows you how to get started with Adobe Photoshop CC and covers the 10 things that basic users want to know how to do. If you are new to Photoshop, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things every Photoshop user should know, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Photoshop. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This course will be held in a remote learning capacity. Zoom link will be provided in advance of the session. 

Adobe Illustrator, the industry-standard vector graphics software lets you create scalable art for everything from web and mobile graphics to logos, icons, book illustrations, product packaging, and billboards. Turn shapes and colors into logos and icons. Create typography, draw freehand, and trace and recolor graphics. Illustrator is vector-based, so your artwork stays crisp even when you scale it up to stadium size.

Instructor Keith Conforti shows you how to get started with Adobe Illustrator CC and covers the 10 things that basic users want to know how to do. If you are new to Illustrator, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe Illustrator. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This class will be held in a remote learning capacity. Zoom link will be provided in advance of the session. 

Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.

Instructor Keith Conforti shows you how to get started with Adobe InDesign CC and covers the 10 things that basic users want to know how to do. If you're new to InDesign, or looking to improve your skills, or to simply learn a few new tools, this single session class is for you. After covering ten important things, we will follow up with a question and answer session to address specific techniques you may want to learn more about executing.

Important: Students should have a working knowledge of Zoom and some prior exposure to Adobe InDesign. While this class is targeted for novice to intermediate users, strict beginners looking for an introduction to the software will most likely not be suited to the pace of the class.

This class is offered in a remote learning capacity. Zoom link will be provided in advance of the session.