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The Center for Corporate and Professional Education

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Marketing and Sales

Information Session for Introduction to Podcasting Program (WGB105-62)

Free

with Naomi Arenberg

Calendar Jan 28, 2021 at 12:30 pm

Learn more about our Introduction to Podcasting Program and find your voice as a podcaster!

Register and you'll receive an email with instructions for joining our virtual Introduction to Podcasting Information Session offered via Zoom. 

This class will focus on the basic skills needed to produce podcasts or any audio pieces. 

First, we will consider what makes a compelling podcast.  Then we will work on writing scripts and recording them. 

You need no prior experience.  All you need is curiosity about the podcasting process and a willingness to have fun while you’re learning.

This course will be offered in a remote learning capacity via Zoom. Instructions and link will be provided in advance of the session. 

Optimizing Your LinkedIn Profile and Business Page (WIT332-66)

$59

with Tricia White

Calendar Jan 29, 2021 at 10 am

Your digital footprint is unique, what does yours say about you? If you and/or your business are not on LinkedIn already, this program will help you get started. If you currently have a personal or business profile, you will learn to enhance your profile and use LinkedIn to network with other professionals, contacts, and businesses.

Searching for a new career path? LinkedIn can be a powerful tool to help you make new connections and search for new opportunities. Increase your visibility and learn to effectively connect with business professionals in your community in this 90 minute session.  

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the session. 

Senior Leadership Strategies in Today's Workplace (WPG369-62)

$1,200

with Rich Weissman

Calendar Feb 2, 2021 at 9 am, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Today's complex business environment calls for a new approach to leadership. Although traditional roles are still woven into the way people work, leaders must now think as a visionary, coach and catalyst. 

This 24-hour intensive eight-session program will provide leaders and executives with the practical skills needed to enhance their leadership style and provide participants with insights into their own problem solving, decision making, conflict resolution, teamwork, and communication skills.

The Senior Leadership Program will focus on the following core topics:

  • Define strategic leadership mindset and its benefits and difficulties, understand the difference between an operational and strategic mindset, and understand your own organization’s culture, identifying gaps and learning strategies to narrow those gaps.
  • Understand the stages of change and transition using the William Bridges and Fischer models, learn the different types of plans required to implement change, and apply the change and planning models to a current or upcoming change in your organization.
  • Review the four DISC styles and how they affect communication, learn the differences in generational mindsets and the impact on communication, and apply DISC and generational mindsets to practical situations.
  • Understand the importance of negotiation and conflict management, learn the steps of effective negotiation, and learn how to develop negotiation and conflict management skills in your staff.
  • Learn how an engaged multigenerational workforce affects your attraction and retention strategy, learn the succession planning process, and apply attraction and succession planning strategies to your organization.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Will run

Customer-First Service & Sales Academy (WGB109-66)

$600

with Jen Vondenbrink

Calendar Feb 2, 2021 at 1 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

This 24-hour intensive eight-session program will train employees, particularly those in customer-service and sales related roles within the organization, highlighting best practices to show why service is so important in today’s business environment. Participants will learn why sales and service are interconnected, bringing all program concepts together, which will allow employees to assist with building action plans for their teams.

Customer-First Service and Sales Academy will focus on the following core topics:

  • Understanding the psychology of buying and why people buy to set the stage for customer-first service and sales including the role of trust and the process individuals go through when making a purchase decision
  • Shaping customer expectations including the stages of the customer experience, and the importance of empathy, respect, and timeliness to the customer experience
  • Providing extraordinary service in the digital age, including how the blended customer experience impacts current and future sales
  • Learning to handle situations that negatively impact the customer experience, whether through sales or service, and how to become more proactive rather than reactive around handling customer complaints and negative reviews
  • Translating online customers into in-person sales, as well as the customer-first approach and the vital connection between both online and in-person sales

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.

Facebook and Instagram for Small Business (WIT333-66)

$79

with Tricia White

Calendar Feb 5, 2021 at 10 am, runs for 4 weeks

In this program, you will learn how to effectively use two of the largest social media platforms to help elevate your business’ profile, engage with new and existing customers, and take your marketing plan to the next level.

Learn the latest tips, tricks and best practices for marketing your business using Facebook and Instagram, including how to help your business and brand stand out from the clutter. This program will also offer time for a question and answer working session with the instructor, so bring your questions, problems and challenges and leave with workable solutions!

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session. 

Introduction to Podcasting (WIT335-66)

$149

with Naomi Arenberg

Calendar Feb 16, 2021 at 1 pm, runs for 3 weeks

Find your voice as a podcaster!

This class focuses on the basic skills needed to produce podcasts or any audio pieces. 

First, we will consider what makes a compelling podcast.  Then we will work on writing scripts and recording them. 

You need no prior experience.  All you need is curiosity about the podcasting process and a willingness to have fun while you’re learning.

This course is offered in a remote learning capacity. Zoom link will be provided in advance of the first session. 

Adobe Forms (WIT330-66)

$59

with Patricia Allen

Calendar Feb 19, 2021 at 10 am

Get best practices and learn tips and tricks for creating and distributing documents using Adobe Forms. Learn to develop a variety of fillable and interactive form templates from scratch in Adobe, including how to add fields, buttons, formulas and other data. This program is ideal for those who are part of a team and are currently working independently and/or in a remote environment.

This course is offered in a remote learning capacity. Zoom guidance and instruction will be provided in advance of the session. 

Step-by-Step Social Media Marketing

$600

with Jen Vondenbrink

Calendar Mar 9, 2021 at 1 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.

This interactive course will take you step-by-step through social media marketing. You will receive the tools and resources you need to make important social media decisions and create content that resonates with your audience.

Unique to this course are hands-on activities in each session and the interactive workbook. Additionally, the course structure is such that you receive information in one session, then practical application in the following session. Between sessions, we invite you to work on an independent project of your choice, leveraging the week’s lessons, and receive feedback on your progress from the instructor and other class members.

Topics for this course include:

  • Foundational information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
  • Important information on how often to post, when to post, image sizes, and definitions of social media terms
  • Suggestions and templates for building your social media strategy, content calendar, and goal tracking
  • Understanding the customer and donor journey and how it affects the content you share
  • How to decode social media analytics (Note: We will focus on platform statistics with only a high-level approach to Google Analytics. This is not a Google Analytics session.)
  • Understand the importance of conducting a social media audit and engaging with your audience.
  • Answers to your pressing social media questions

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Please see our other grant-funded course offerings: https://capecodcc.coursestorm.com/category/grant-funded-employer-programs?page=1





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