This course introduces students to the core concepts of AI and its foundational role in social media management. Through real-world examples and hands-on activities, students will explore how AI enhances content creation and audience engagement, making social media strategies more effective. Designed for beginners, this course requires no prior AI experience and provides a practical introduction to the evolving intersection of AI and digital communication.

Course format: This course is offered using Zoom.

This course provides a comprehensive introduction to digital marketing, focusing on strategy development, content creation, and website optimization. Students will learn essential techniques to engage audiences effectively across various digital platforms. Through practical applications and industry insights, participants will gain the foundational skills needed to drive online visibility, attract target audiences, and enhance brand presence.

Course format: This course is offered using Zoom.

Discover the fundamentals of marketing and how they shape business strategies and consumer behavior. This course equips you with the skills to analyze market trends, make data-driven decisions, and apply ethical frameworks to real-world scenarios. Gain hands-on experience in crafting effective marketing strategies and collaborating to solve business challenges.

Participants will learn to:

• Apply fundamental marketing terms, concepts, principles, and theories and their effective applications to real-world situations in a global market.
• Describe how the marketing function is organized and fits into an organization, including the relationships between marketing issues and those of other business disciplines.
• Make effective marketing decisions in real world settings using critical thinking skills. 
• Effectively communicate marketing analysis
• Effectively collaborate to analyze marketing options
• Identify and make judgments about questionable marketing practices by applying an ethical decision framework.
• Identify and evaluate the advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices.

Course format: This course is offered using Zoom.