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The Center for Corporate and Professional Education

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Marketing and Sales

Developing Video for Marketing and Branded Content (WIT325-63)

$139

with Manx Magyar

Calendar Oct 26, 2020 at 6 pm, runs for 3 weeks

Video is paving the way for promotion; it's been that way for years and it’s only growing more prevalent. Take advantage of modern forms of self-distribution by becoming your own production company - starting today!

This course will help guide students in developing media (specifically video) for marketing and branded content. Students will learn to utilize concepts in cinema and high-end commercials and apply them to smaller businesses or organizations. The course will go over a wide range of equipment: camera, audio, lighting, etc. in varying capacities and degrees of accessibility.

By the end of the course, students should have a fully realized promo video about their business or organization, as well as the confidence to continue creating future content. The assignments for each class will ultimately build to a final video, a classic website welcome video/“about us” video, about a minute in length. This will also be a great crash course in understanding the production process from the content creator’s background, allowing you as a client to communicate your own ideas to a professional producer and understand the work process. Having prerequisite knowledge and skills is a huge advantage, but just learning about the entire process is still beneficial for an absolute beginner.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session. 

Adobe InDesign and Illustrator CC (WIT311-63)

$279

with Keith Conforti

Calendar Nov 2, 2020 at 7 pm, runs for 7 weeks

This course is designed to introduce the basic functions of Adobe Illustrator and Adobe InDesign in 18 hours, broken into a series of 90-minute remote classes. While each program has a specific creative purpose, there is a significant overlap in each program’s functions meaning it is relatively easy to acquire basic skills in both.

Using Illustrator you will learn to create and edit full-color illustrations exhibiting line and shape, volumetric form, shading, depth and randomness by using a vector illustration software application. Typography features, tools that automate drawing tasks, libraries of brushes, patterns and colors will also be explored. We will cover, in depth, all the basics which will allow you to start making professional looking graphics immediately. The main goal is to give you enough experience in Adobe Illustrator that you will leave this class confident in your ability to create any type of basic art or design you conjure.

Adobe InDesign is the industry standard layout program that takes desktop publishing and design to a high level, combining extraordinary production power and creative freedom integrated with Adobe Photoshop, Illustrator, and Acrobat software. In this class students will learn the basics to create layout documents and prepare them for print or export as a PDF. They learn the work area, work with typography and graphics, and create simple vector-based graphics, and import images (features that are shared by both programs).

At the conclusion of the course, students will be familiar with Illustrator and InDesign enough to create a variety of basic designs and layouts. Students will also have a basic understanding of both programs, tools, menus and basic functions in layout, typography, image manipulation, and production techniques to create finished projects. 

Class Requirements:

  • Basic working knowledge of Zoom
  • Understanding of either Windows or Mac OS interface
  • Ability to work independently between classes
  • A free account set up on Adobe Creative Cloud
  • Access to Adobe Creative Cloud applications
  • Ability to use cloud-based file sharing using Microsoft One Drive

Visit www.adobe.com/creativecloud/plans.html for student plans and pricing. Free trials are available. 

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session. 

Customer-First Service & Sales Academy (WGB109-63)

$600

with Jen Vondenbrink

Calendar Nov 3, 2020 at 1 pm, runs for 5 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

This 24-hour intensive eight-session program will train employees, particularly those in customer-service and sales related roles within the organization, highlighting best practices to show why service is so important in today’s business environment. Participants will learn why sales and service are interconnected, bringing all program concepts together which will allow employees to assist with building action plans for their teams.

Customer-First Service and Sales Academy will focus on the following core topics:

  • Understanding the psychology of buying and why people buy to set the stage for customer-first service and sales including the role of trust and the process individuals go through when making a purchase decision
  • Shaping customer expectations including the stages of the customer experience, and the importance of empathy, respect, and timeliness to the customer experience
  • Providing extraordinary service in the digital age, including how the blended customer experience impacts current and future sales
  • Learning to handle situations that negatively impact the customer experience, whether through sales or service, and how to become more productive rather than reactive around handling customer complaints and negative reviews
  • Translating online customers into in-person sales, as well as the customer-first approach and the vital connection between both online and in-person sales

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

*Please note, this course will not meet the week of Thanksgiving. 

Will run

Innovation and Critical Thinking in the Workplace (WPG500-63)

$149
Calendar Nov 18, 2020 at 2 pm, runs for 5 weeks

These skills not only top the list of what’s important for success in the 21st century workplace (and beyond), they’re an expectation! During this highly interactive program, you’ll learn how to apply state-of-the-art innovative and critical thinking strategies to envision exciting new products, deliver better existing products or services, change a business model, and tackle stubborn problems to adapt and grow in the marketplace. And it begins by cultivating certain thinking dispositions (attitudes toward thinking) that are essential to catalyzing these processes! Together, we'll take “a different view” on to how turn workplace challenges into innovative and critical thinking opportunities and have fun doing it too!

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session. 

Improving Small Business Operations (WPG493-65)

$600

with Rich Weissman

Calendar Jan 5, 2021 at 9 am, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu  prior to registering for this program. 

This 24-hour intensive eight-session program will train employers, particularly managers and leaders within the organization, on the logistics surrounding a comprehensive supply chain. Operating successfully today requires organizations to become much more involved with their suppliers and customers. Companies, especially small businesses, must pay closer attention to where materials come from, how suppliers’ products are designed, produced, and transported, and how their own products and services are produced and distributed to customers. Creating and executing a supply chain management strategy is critical. Special consideration will be given to the role of small businesses in this process.

This program will focus on the following core topics:

  • Purchasing and supply management, ethical, sustainable and strategic sourcing, cost and price analysis, and a thorough understanding of expense management. These are critical components of a company’s procurement and supply chain management strategy, and will help organizations in all aspects of the supply chain.
  • Finding ways to better match supply and demand to achieve optimal levels of cost, quality, and customer service to enable the organization to compete with other supply chains and maximize resource management. 
  • Focusing on managing cost along with high levels of quality and responsiveness throughout the supply chain by learning Lean and Six Sigma.
  • Understanding how logistics create the flow of goods between supply chain partners, such that costs, service requirements, competitive advantage, and profits can be optimized.
  • Learning to create value for the services and products provided to end customer, which, in turn, provides benefits to the firms in the supply chain network. Process integration considers the sharing information and coordinating resources to jointly manage this process.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Step-by-Step Social Media Marketing (WPG522-65)

$600

with Jen Vondenbrink

Calendar Jan 5, 2021 at 2 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Social media is an essential marketing tool for businesses and non-profits. But, with changing customer needs, technology, and platforms, it can be challenging to create a sustainable strategy that increases sales, customer traffic, and donations.

This interactive course will take you step-by-step through social media marketing. You will receive the tools and resources you need to make important social media decisions and create content that resonates with your audience.

Unique to this course are hands-on activities in each session and the interactive workbook. Additionally, the course structure is such that you receive information in one session, then practical application in the following session. Between sessions, we invite you to work on an independent project of your choice, leveraging the week’s lessons, and receive feedback on your progress from the instructor and other class members.

Topics for this course include:

  • Foundational information about social media platforms including Facebook, Instagram, Twitter, Linkedin, and YouTube
  • Important information on how often to post, when to post, image sizes, and definitions of social media terms
  • Suggestions and templates for building your social media strategy, content calendar, and goal tracking
  • Understanding the customer and donor journey and how it affects the content you share
  • How to decode social media analytics (Note: We will focus on platform statistics with only a high-level approach to Google Analytics. This is not a Google Analytics session.)
  • Understand the importance of conducting a social media audit and engaging with your audience.
  • Answers to your pressing social media questions

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Please see our other grant-funded course offerings: https://capecodcc.coursestorm.com/category/grant-funded-employer-programs

Senior Leadership Strategies in Today's Workplace (WPG369-62)

$1,200

with Rich Weissman

Calendar Feb 2, 2021 at 9 am, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Today's complex business environment calls for a new approach to leadership. Although traditional roles are still woven into the way people work, leaders must now think as a visionary, coach and catalyst. 

This 24-hour intensive eight-session program will provide leaders and executives with the practical skills needed to enhance their leadership style and provide participants with insights into their own problem solving, decision making, conflict resolution, teamwork, and communication skills.

The Senior Leadership Program will focus on the following core topics:

  • Define strategic leadership mindset and its benefits and difficulties, understand the difference between an operational and strategic mindset, and understand your own organization’s culture, identifying gaps and learning strategies to narrow those gaps.
  • Understand the stages of change and transition using the William Bridges and Fischer models, learn the different types of plans required to implement change, and apply the change and planning models to a current or upcoming change in your organization.
  • Review the four DISC styles and how they affect communication, learn the differences in generational mindsets and the impact on communication, and apply DISC and generational mindsets to practical situations.
  • Understand the importance of negotiation and conflict management, learn the steps of effective negotiation, and learn how to develop negotiation and conflict management skills in your staff.
  • Learn how an engaged multigenerational workforce affects your attraction and retention strategy, learn the succession planning process, and apply attraction and succession planning strategies to your organization.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Customer-First Service & Sales Academy (WGB109-66)

$600

with Jen Vondenbrink

Calendar Feb 2, 2021 at 1 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

This 24-hour intensive eight-session program will train employees, particularly those in customer-service and sales related roles within the organization, highlighting best practices to show why service is so important in today’s business environment. Participants will learn why sales and service are interconnected, bringing all program concepts together, which will allow employees to assist with building action plans for their teams.

Customer-First Service and Sales Academy will focus on the following core topics:

  • Understanding the psychology of buying and why people buy to set the stage for customer-first service and sales including the role of trust and the process individuals go through when making a purchase decision
  • Shaping customer expectations including the stages of the customer experience, and the importance of empathy, respect, and timeliness to the customer experience
  • Providing extraordinary service in the digital age, including how the blended customer experience impacts current and future sales
  • Learning to handle situations that negatively impact the customer experience, whether through sales or service, and how to become more proactive rather than reactive around handling customer complaints and negative reviews
  • Translating online customers into in-person sales, as well as the customer-first approach and the vital connection between both online and in-person sales

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.





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