The Center for Community and Professional Education

Take your marketing expertise to the next level with Marketing Strategy for Everyday Impact, taught by industry expert Cesar Rodas. Designed for participants with a basic understanding of marketing principles, this course dives deeper into strategic planning, ethical decision-making, and the application of marketing in real-world business scenarios. 

You’ll strengthen your ability to analyze market trends, develop strategic marketing solutions, and collaborate across disciplines. Through hands-on projects and case studies, you’ll gain the confidence to navigate complex marketing challenges and make data-driven, ethical decisions in a global context.

What You’ll Gain:

• A deeper understanding of how marketing integrates with broader business strategies
• Tools to evaluate and refine marketing strategies based on real data and global trends
• Practical experience communicating marketing insights and leading collaborative analysis
• Frameworks for identifying and addressing ethical dilemmas in marketing
• Confidence to assess the risks, tradeoffs, and potential of competing strategic options

Course Format: 
This course is offered via Zoom. No class Friday, Nov. 28. 

Questions?
Contact Elaine Brown, Program Coordinator, at ebrown@capecod.edu or 508-375-5017.