The Center for Corporate and Professional Education

Students enrolled in this course will examine marketing as seen from the perspective of the individual business and the larger society, with an emphasis on the integral relationship between consumer attitudes and marketing activities.

• Apply fundamental marketing terms, concepts, principles, and theories and their effective applications to real-world situations in a global market.
• Describe how the marketing function is organized and fits into an organization, including the relationships between marketing issues and those of other business disciplines.
• Make effective marketing decisions in real world settings using critical thinking skills. 
• Effectively communicate marketing analysis
• Effectively collaborate to analyze marketing options
• Identify and make judgments about questionable marketing practices by applying an ethical decision framework.
• Identify and evaluate the advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices.

Course format: This course is offered using Zoom.