The Center for Community and Professional Education

Step into the world of modern marketing with Marketing in Action, led by industry expert Cesar Rodas. This dynamic course explores the core principles of marketing and how they drive successful business strategies and influence consumer behavior. Learn to think critically, communicate effectively, and collaborate on real-world marketing challenges while developing strategies rooted in ethical decision-making.

From analyzing market trends to navigating global markets, you’ll gain hands-on experience that prepares you to make smart, data-driven marketing decisions. Whether you're building a brand or evaluating business strategies, this course equips you with the tools to lead with confidence and integrity.

What You’ll Learn:

• Understand and apply foundational marketing concepts in real-world global contexts
• Explore the role of marketing within a business and its connection to other disciplines
• Make sound marketing decisions using critical thinking and collaboration
• Communicate marketing insights clearly and persuasively
• Recognize and evaluate ethical dilemmas using a structured decision-making framework
• Weigh strategic options and make informed tradeoffs in competitive environments

Course format: This course is offered using Zoom.