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The Center for Corporate and Professional Education

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Sales

in Marketing and Sales

Senior Leadership Strategies in Today's Workplace (WPG369-62)

$1,200

with Rich Weissman

Calendar Feb 2, 2021 at 9 am, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Today's complex business environment calls for a new approach to leadership. Although traditional roles are still woven into the way people work, leaders must now think as a visionary, coach and catalyst. 

This 24-hour intensive eight-session program will provide leaders and executives with the practical skills needed to enhance their leadership style and provide participants with insights into their own problem solving, decision making, conflict resolution, teamwork, and communication skills.

The Senior Leadership Program will focus on the following core topics:

  • Define strategic leadership mindset and its benefits and difficulties, understand the difference between an operational and strategic mindset, and understand your own organization’s culture, identifying gaps and learning strategies to narrow those gaps.
  • Understand the stages of change and transition using the William Bridges and Fischer models, learn the different types of plans required to implement change, and apply the change and planning models to a current or upcoming change in your organization.
  • Review the four DISC styles and how they affect communication, learn the differences in generational mindsets and the impact on communication, and apply DISC and generational mindsets to practical situations.
  • Understand the importance of negotiation and conflict management, learn the steps of effective negotiation, and learn how to develop negotiation and conflict management skills in your staff.
  • Learn how an engaged multigenerational workforce affects your attraction and retention strategy, learn the succession planning process, and apply attraction and succession planning strategies to your organization.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Will run

Customer-First Service & Sales Academy (WGB109-66)

$600

with Jen Vondenbrink

Calendar Feb 2, 2021 at 1 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

This 24-hour intensive eight-session program will train employees, particularly those in customer-service and sales related roles within the organization, highlighting best practices to show why service is so important in today’s business environment. Participants will learn why sales and service are interconnected, bringing all program concepts together, which will allow employees to assist with building action plans for their teams.

Customer-First Service and Sales Academy will focus on the following core topics:

  • Understanding the psychology of buying and why people buy to set the stage for customer-first service and sales including the role of trust and the process individuals go through when making a purchase decision
  • Shaping customer expectations including the stages of the customer experience, and the importance of empathy, respect, and timeliness to the customer experience
  • Providing extraordinary service in the digital age, including how the blended customer experience impacts current and future sales
  • Learning to handle situations that negatively impact the customer experience, whether through sales or service, and how to become more proactive rather than reactive around handling customer complaints and negative reviews
  • Translating online customers into in-person sales, as well as the customer-first approach and the vital connection between both online and in-person sales

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.

Management in Today's Workplace (WPG300-62)

$750

with Jen Vondenbrink

Calendar Mar 10, 2021 at 1 pm, runs for 4 weeks

Employer Grant Funds Available! If you would like to find out if your employer is eligible to send their employees at no-cost (highly likely), contact Danielle Dupuis, Program Coordinator, at ddupuis@capecod.edu prior to registering for this program. 

Managing teams in today's workplace has drastically changed. Our Management Academy Program will help you to enhance your communication skills, set expectations, and provide you with the tools to manage your time effectively. 

This 24-hour intensive eight-session program is designed to inspire and teach managers to create an increasingly positive and productive work environment by developing as individuals as well as shifting the overall culture in four core areas: 1) Management Essentials, 2) Communication Styles, 3) Optimizing Performance and 4) Results-Focused Leadership.

The Management Academy will focus on the following core topics:

  • Understand the basic principles of collaborative management and learn to leverage tools to increase collaboration in problem solving, meetings and internal and external communication.
  • Learn how to implement and conduct a structured interview process, how to structure behaviorally based questions around important skills, and assess and create an action plan for new employees added to your team.
  • Learn an effective performance management model, understand how both reinforcing and changing behavior feedback shorten the performance management timeframe, and brainstorm reward and recognition tools.
  • Understand cultural differences and how they can impact employee communication and interactions, understand where micro inequities can occur, and develop a plan to create openness and awareness for yourself, coworkers, and your teams.
  • Review time management principles and apply effective tools, learn basic project management techniques, learn to identify barriers to productive workflow, understand mindfulness techniques to relieve stress, and apply time management tools to your teams.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course. 

Developing Video for Marketing and Branded Content (WIT325-66)

$139

with Manx Magyar

Calendar Apr 12, 2021 at 6 pm, runs for 3 weeks

Video is paving the way for promotion; it's been that way for years and it’s only growing more prevalent. Take advantage of modern forms of self-distribution by becoming your own production company - starting today!

This course will help guide students in developing media (specifically video) for marketing and branded content. Students will learn to utilize concepts in cinema and high-end commercials and apply them to smaller businesses or organizations. The course will go over a wide range of equipment: camera, audio, lighting, etc. in varying capacities and degrees of accessibility.

By the end of the course, students should have a fully realized promo video about their business or organization, as well as the confidence to continue creating future content. The assignments for each class will ultimately build to a final video, a classic website welcome video/“about us” video, about a minute in length. This will also be a great crash course in understanding the production process from the content creator’s background, allowing you as a client to communicate your own ideas to a professional producer and understand the work process. Having prerequisite knowledge and skills is a huge advantage, but just learning about the entire process is still beneficial for an absolute beginner.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session. 





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