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Websites that Work: Converting Web Visitors Into Customers
with Deb Goeschel
In the first hour, you’ll learn what information must be on your website so you don’t lose visitors, standards and practices you need to follow, tools and resources available to you when you need them, and why using a Google My Business (GMB) site to complement your own is a good idea.
In our second hour, we will focus on why landing pages are a crucial and helpful tool for successful marketing. A landing page has one job: compel the visitor to respond to your Call-to-Action. They provide a focused way for you to highlight how your product or service solves your customers’ problems and why they should choose you over your competitors. You’ll learn why you need to use landing pages, what makes them effective, the elements that need to be included, and some resources to help you create a landing page that brings results. You’ll also walk away with a template and checklist for creating a successful landing page.
Take this course from the comfort of your home or office! This course is offered remotely with scheduled (live) Zoom sessions.