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The Center for Corporate and Professional Education

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Video Marketing

in Marketing and Sales

Crash Course in Video Content Creation for Business and Personal Use (WIT324-66)


with Manx Magyar

Calendar Mar 29, 2021 at 6 pm

You have no experience in video making but you have to develop content for your business. So pull that phone out of your pocket and get to work!

In this program, you will gain a much stronger understanding of how to create content from your phone, from shooting to editing to distribution. You will learn how to shoot better, ways to capture better audio, and how to edit the project using affordable software. You will also learn tricks in order to get the most out of the camera you already own and avoid dealing with and paying for a professional videographer. 

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the session. 

Developing Video for Marketing and Branded Content (WIT325-66)


with Manx Magyar

Calendar Apr 12, 2021 at 6 pm, runs for 3 weeks

Video is paving the way for promotion; it's been that way for years and it’s only growing more prevalent. Take advantage of modern forms of self-distribution by becoming your own production company - starting today!

This course will help guide students in developing media (specifically video) for marketing and branded content. Students will learn to utilize concepts in cinema and high-end commercials and apply them to smaller businesses or organizations. The course will go over a wide range of equipment: camera, audio, lighting, etc. in varying capacities and degrees of accessibility.

By the end of the course, students should have a fully realized promo video about their business or organization, as well as the confidence to continue creating future content. The assignments for each class will ultimately build to a final video, a classic website welcome video/“about us” video, about a minute in length. This will also be a great crash course in understanding the production process from the content creator’s background, allowing you as a client to communicate your own ideas to a professional producer and understand the work process. Having prerequisite knowledge and skills is a huge advantage, but just learning about the entire process is still beneficial for an absolute beginner.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session. 

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