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Developing Video for Marketing and Branded Content (WIT325-63)
with Manx Magyar
Video is paving the way for promotion; it's been that way for years and it’s only growing more prevalent. Take advantage of modern forms of self-distribution by becoming your own production company - starting today!
This course will help guide students in developing media (specifically video) for marketing and branded content. Students will learn to utilize concepts in cinema and high-end commercials and apply them to smaller businesses or organizations. The course will go over a wide range of equipment: camera, audio, lighting, etc. in varying capacities and degrees of accessibility.
By the end of the course, students should have a fully realized promo video about their business or organization, as well as the confidence to continue creating future content. The assignments for each class will ultimately build to a final video, a classic website welcome video/“about us” video, about a minute in length. This will also be a great crash course in understanding the production process from the content creator’s background, allowing you as a client to communicate your own ideas to a professional producer and understand the work process. Having prerequisite knowledge and skills is a huge advantage, but just learning about the entire process is still beneficial for an absolute beginner.
This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided in advance of the first session.